Every PropTech founder thinks the deal died because of price, timing, or competition. Operators tell a different story.

This roundtable puts operators and founders in the same room for an honest conversation about the gap between what suppliers think they are saying and what buyers actually hear.

Who should join:
𝑶𝒑𝒆𝒓𝒂𝒕𝒐𝒓𝒔:
This session only works if the room is full of you. If you are heading to Blueprint, come sit at my table.

𝑭𝒐𝒖𝒏𝒅𝒆𝒓𝒔:
Bring the deal you lost this year that you still cannot explain. Let's find you the real answer.​

Everyone talks about PropTech adoption. But what does the decision-making process actually look like from the inside?
This roundtable pulls back the curtain on how innovative operators and property management companies evaluate, procure, and implement their technology ecosystems — from PMS and fintech to smart access, security, and resident engagement. We'll dig into the real criteria driving stack decisions, how internal tech teams navigate vendor partnerships, integration challenges, and the politics of organizational buy-in.

If you're building technology for the multifamily industry, have a seat and share your perspective. 

Who should join:
In-house technology, innovation, and operations teams at property management companies and owner-operators

What we'll cover:
How operators structure their tech stacks and why

• The real decision-making process, from evaluation to rollout
• What makes or breaks a vendor partnership
• Lessons from teams building best-in-class operator infrastructure
• Deployment war stories: Implementation nightmares operators have lived through and what actually went wrong
• Straight talk from the field: what operators and on-site teams wish SaaS providers and hardware manufacturers knew before they shipped, and what it takes to make technology stick for both staff and residents
  

Reading Intent Before They Ever Hit Your Website

Today's renters show up to your property website already decided. They research on TikTok, Reddit, Google AI overviews, and listing aggregators long before they land on your site, then arrive ready to take a high-intent action instead of browsing. That collapses the old funnel: less mid-funnel research on your pages, more bottom-funnel behavior earlier, and a wave of "zero-click" signals most marketing and leasing teams aren't set up to read or act on.

This roundtable brings together 10 owner-operators to trade notes on a fast-moving question: how do you surface and act on intent earlier, when renters do less browsing and more deciding? Eric and the roundtable will dig into:

Reading zero-click and early intent signals before a tour request or lead form

Where marketing automation actually moves the needle, and where it just adds noise

How the marketing-to-leasing handoff changes when renters arrive informed and ready

The practical plays teams are testing right now

Technology continues to reshape our industry, but platforms alone don't create better organizations. People do.

Successful technology adoption depends on the ability of marketing, operations, and technology teams to communicate effectively, share knowledge, and align around common goals. Data can identify trends and opportunities, but it's people who provide the context, ask the right questions, and turn information into action.

Join fellow marketing leaders, operations professionals, and technology stakeholders for an interactive discussion focused on the human side of organizational alignment. We'll explore practical communication habits, collaboration strategies, and real-world approaches that help teams break down silos, create shared understanding, and build stronger connections between people, processes, and technology.

Because the most connected organizations aren't defined by the platforms they implement, but by the people who bring those platforms—and one another—together.