PODCAST INFO

Listen. Learn. Accelerate.


Cut through the noise and elevate your impact.


Optimized is the go-to podcast for multifamily marketing leaders who want clarity, strategy, and smarter ways to work.


Hosted by Janet Rosseth, founder of Cadence Marketing Solutions and a 25-year multifamily marketing veteran, each episode delivers real insights—no fluff, no filler.


You’ll hear conversations with industry innovators, operators, marketers, and thought leaders who are pushing the industry forward. Expect practical frameworks, sharper decision-making, and perspectives that help you optimize your approach one conversation at a time.

If you’re ready to think differently, act intentionally, and stay ahead of the curve, you’re in the right place.


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